Event Recap: Enlighten & Elevate
Our first event, Enlighten & Elevate: An Introduction to CBD and Cannabis is officially on the books and was a roaring success! Hosted on March 9th, we are excited to officially share the event-recap video above and a full-recap video over on Cyntivee’s YouTube Channel!
This event served as a proof of concept for us here at Cyntivee (and @AKC) and that concept was: people are willing to try CBD or introductory cannabis products if they feel educated and safe. Our aim was to delight our audience and ensure that their first experiences with CBD and Cannabis provided them with step-by step guidance and answers to their most pressing questions and concerns.
With that goal in mind, Enlighten & Elevate started with an introductory panel that addressed finding safe products, the importance of dosing, industry trends and more! We were joined by an incredible panel of industry leaders including:
🌿Stephanie Hua, Author of EDIBLES and Chief Confectioner at @getmellows
🌿Jocelyn Sheltraw, Head of Regional Strategy and New Markets @headset_io
🌿 Jennifer Skog, Founder & Editor-in-Chief @MJ Lifestyle
After the panel and audience Q&A, we transitioned to the sampling portion of the evening! It was here that most guests got to witness the diversity of products and tools available on the market today. Guests were able to speak with brand representatives from each brand and try infused, non-infused, and low-dosed samples of the brands’ product lines.
Our guests enjoyed:
✨Personalized Cannabis consultations on an educational touch-screen by @seedtechnology
✨Micro-dosed fruit gummies, cookies, and granola bites from @3leafedibles
✨CBD infused raw honey @getpotli
✨CBD Muscle Balm and CBD tinctures + sprays by @Jambo
✨Low-dose Birthday Cake, Brown Butter Mellows by @getmellows
✨Tropical CBD Green Smoothie by yours truly (Recipe Here)
Guests at Enlighten & Elevate were diverse and ranged from urban millenials to suburban retirees. Survey results from our guests to be posted here ASAP!
Now that E&E is behind us, we are continuing to create tutorials and experiences that help bridge the gap for new CBD and cannabis users. We are also focused on building out these types of branding activations for other cannabis brands!
Cheers to everyone involved in making this special night come to fruition!